This articles goes on to discuss the benefits these bikes have for the broader cycling community. I.e the technology filters down to standard production models very quickly.

$10,000 bikes – What's the point?
www.bikeradar.com
Most companies have a 'halo' bike but only a handful can afford them - We've all seen or read about them, and some have even been lucky enough to ride (or better yet, own) one:... - BikeRadar
