Halo - Super High End Bikes.
This articles goes on to discuss the benefits these bikes have for the broader cycling community. I.e the technology filters down to standard production models very quickly.
$10,000 bikes – What's the point?
Most companies have a 'halo' bike but only a handful can afford them - We've all seen or read about them, and some have even been lucky enough to ride (or better yet, own) one:... - BikeRadar